Let’s be honest. We all know that smart content marketing for small business is what separates those making a killing online from the rest. Any business that wants to be seen as relevant online must invest in content marketing. Fortunately for your online business, you don’t have to break the bank to afford content marketing solutions for your business.
Below we outline 10 awesome tips about content marketing that will transform your business in 2016!
10. First impressions count
There are literally thousands of businesses online. People want to know who you are and what you are about. In most cases they might never meet you in person, so the impression you make online is all you have to win them over. Do your best to make your website is as reputable as possible. Use recommendations if you have to. Recommendations work really well, just look at Yelp!
9. Create a user-friendly platform
Make sure that your website is responsive to all kinds of devices. Make sure you’ve seen what it looks like on mobile phones, tablets, ipads, laptops and every other device in between.
8. Tell a story
People want to know that they can identify with you. They want to know that there is a person behind the brand or company they are interacting with. Story telling is one of the most powerful ways of engaging with your audience. Today you can do that through clever animations. These don’t even have to cost you an arm and a leg. You can find great animators from freelance websites like Freelancer or Upwork.
7. Simplify your content
When discussing content marketing for small business with your website manager or copywriters, remember to stress that less is more and the simpler the better. Avoid using long sentences. Avoid too many technical terms in your content, unless the terms simply come with the nature of the business. Try this for simplicity. Try explaining what your business is about to a child. If the child gets it, you’ve hit gold. If not, revise your work until it is digestible and easy enough to read and be understood clearly.
6. Keep your customers engaged
Newsletters, promotions, competitions, be social with your customers. Interact with them on social media platforms. Connect and link with them. Keep them coming back for more.
5. Think Infographic
It’s no longer news that as humans our attention span is now less than that of a goldfish – at 8 seconds. So, avoid long-winded articles and stick to visuals. Think infographics and eye-catching images.
4. Plan ahead of time
This one is really important. Sit down and do your research on keywords, trending searches, industry secrets and so much more. Don’t just sit down and start typing or podcasting. Do your research first in order to be relevant.
3. Capture Email Addresses
Effective content marketing for small business should lead to conversions. Make sure your website offers a leads page. Offer something worthwhile to your readers in exchange for their email address.
2. Create visual content
Infographics and others images are great. But don’t forget to also include videos and podcasts. Depending on your business, you can even start a Youtube channel to help promote your business. If you sell things, do product reviews. It’s the small things that count.
1. Go for Quality over quantity
It’s far much better to produce regular quality content than lots of poor quality content. Good quality content is well researched, well presented, well written and is short, sweet and straight to the point.
We hope you found these top 10 tips super helpful!