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How to advertise on Facebook?

How to advertise on Facebook?

Facebook is the biggest platform when you want to advertise. Along with that, it is also user-friendly when it comes to creating an ad. When I wanted to create an ad initially, I realized that it’s necessary to have a page, be it business or a normal page in the first place. Being new to marketing on Facebook I didn’t know this before but I figured it out. It is advisable to post things and keep your page active before creating an ad. Facebook does allow you to create an ad even if your page is blank, but that wouldn’t be such a feasible idea in terms of marketing.

To create an ad on Facebook you log in to your account, click the drop-down arrow next to your account name and choose “create adverts.” This opens a page with three broad categories presented on your left column. The first one being objectives.

Campaign objectives – this helps you control your ads within a number of options that you can choose from. It is further divided into 3 broad categories.

1. Awareness- As the name suggests this is about bringing people to your page and spreading the word around. This would give you traffic and views and likes but if you are looking for an instant profit through this way of advertising then that wouldn’t be possible. This is further divided into subcategories:

  • Boost your posts– This works if you want people to give you views for a video or like a post on your page.
  • Promote your page– Posts are single components of a page. In this option you’ll be promoting or advertising the entire page itself and not just one of your posts.
  • Reach people near your business– this is mostly for people with a local business, who want to reach out to people in the surroundings itself.
  • Increase brand awareness – in case you’re advertising a brand you’ve created then doing this would give it more publicity.
  • Increase your reach– this basically helps you trace choose the area you’d like to cover with your ads

2. Consideration – this works for people who have a website as such for their business and would like to source or target their audience through Facebook. Or for if you need to see activity and involvement this could be of use.

  • Send people to a destination on or off Facebook – this as I said helps you source your audience from Facebook to a page you’ve created or to a website on the outside.
  • Get installs of your app– for all the techies out there, if you’ve created an app that you’d like people to install then this would likely be your objective.
  • Raise attendance at an event– most of us see events coming up on our newsfeed, and you can say you’re interested or you’re going etc. That how you advertise an event you’re hosting to get more people to show up.
  • Get video views– when you’re advertising through promotional videos, it’s obvious that you’d need those videos to get views and this is mainly for that.
  • Collect leads for your business– this helps you create forms that will collect information from people even newsletters and sign-ups from those who are interested.
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3. Conversion– In contrast to how awareness works, this category is way more profitable. Awareness gives you traffic whereas conversion helps you get an audience that would engage with your website or whatever it is that you’re advertising.

  • Increase conversions on your website– this helps you engage with an audience directing them to your website.
  • Increase conversion on your app– This helps you get people who would actually use your app and be active on it.
  • Get people to claim your offer– if your advertising a product or anything else with help of an offer to grab attention, this feature helps you get people to claim it.
  • Promote product catalog– this is when you want to advertise products. It automatically shows the targeted audience products from your catalog.
  • Get people to visit your shops– this feature helps you drive people to your shop by advertising based on location.

Advert set – This category consists of the technicalities of advertising on Facebook.  Its three sub categories are: Audience, placements and budget and schedule.

  • Audience– It’s necessary to choose the right audience that you would want to target, here is an article that guides to target the right audience. If you’ve created a target audience on Facebook before then there is an option for you to use the same. If not you can create a new audience with the options provided, based on interests, behavior, ethnicity etc.
  • Placement– placements help you understand and choose the extent to which your ads would reach out. There are two ways in this.
  1. Automatic placement– With this Facebook would directly choose the various platforms on which your ads would be seen. This might restrict the extent to which your ad will reach out. If you do not want this and the other way is to edit placement
  2. In this option, you can firstly choose the devices on which your ad will appear, be it mobile or tablet or a desktop. If you restrict yourself to just one form then it’ll, in turn be a hurdle when you advertise.

The next option is a platform, this lets you choose the place where your ad will be seen. It gives you options such as Facebook and Instagram.  If you choose Facebook there’ll be a list provided from which you can choose the layout for your ad.

It can be a feed ad, a right column ad or an instant article.

  • Budget and schedule – as the name suggests it’s about paying for your ads.

You can either choose a daily budget where you can enter the amount that you’re willing to pay for a day. Or you can get the lifetime budget where you enter an amount for the whole campaign.

After this you can choose the schedule also where you can either let the adverts run till you wish for it to stop or you can set a specific date and time for it to start and stop.

There is also something known as optimization of advert delivery, this lets you choose the number of times your audience would see your ad and also optimize the bid for every like or response.

  • In this the first option is post engagement where it’ll deliver your adverts to the audience for the lowest cost.
  • The second is impressions where it’ll be delivered to the audience how many ever times you want.
  • And the third is daily unique reach- it’ll be shown to your audience once a day.


The last part consists of the category page and posts, it’s the final step that asks you to chose the page and the post that you would like to advertise on Facebook. This in case you have more than one page that you would want to advertise.

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