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How to create Facebook ads

How to create an advert on Facebook

This article talks about creating adverts for only a specific number of objectives. Especially for those that have a different set of actions that you can choose from. It’s a more in-depth explanation as compared to my previous article. I hope this gives you’ll a better understanding.

Creating ad can be one for your exist post and/or can be a new one with the set of creative image, heading, description those you think of would work better.

how to create facebook ads

Boost your posts – This option in ads manager lets you advertise any particular post that you would like to.  Once you click on this option you’ll need to enter the name of your campaign.  Right after this, it goes to where you need to choose your audience.  In the previous article, I told you’ll about how you can target your audience here’s the link to that.

Your target audience – So if you have created a target audience before, you can use the same audience or you can create a new one.  To create first, you’ll have to choose a location, based on the market of your business. Then choose the age group that you’ll like to target. Next is interests and behavior, relationship status. Choosing your interest in the audience you want is important. If you type in the wrong interest, then you’ll end up targeting the wrong group of people. See my article how to target audience on facebook.

The placement of advertisement – The next thing in the advert sets is placement. You can either go for the ‘automatic placement ‘option where Facebook will showcase it on any platform that is best for the advertisement.  Or you can choose the ‘edit placement’ option.  Once you choose the edit placements option, you get two sub-categories.

That is devices and Platforms; you can choose the devices that you’d want your ad to go out to. It is advisable to choose all devices to get a better reach to the audience.  This platform gives you the social media sites that you’d want your ad to be published on, example: Instagram, Facebook.

Budget for your advert – For every advertisement, there is an investment needed, that’s why next on the list is budget and schedule.  There are two options here, the daily budget and the lifetime budget. With the daily budget, you set an amount which you can spend every day. In the schedules option, you can either choose to let the advertisement can go on till you stop it, or you can set the date and time at which it should start and stop.

Your ad creative – Next we have the advert option which will give you an idea how your ad will be perceived on Facebook.  Initially, you’ll see only one option here that is page and post. This you can choose in case you have already created an advert before and you’d want to use the same thing. If not, there is also an option to create a new advert on the top of the page. Once you click on this, you get three other options, that is, format, media, and text.

Under format you can choose the layout for your ad, that is either if you want a carousel, single video, single image, slideshow, or a canvas.  Next, we have the media where you fill in the image you want in your advertisement. On the top, you can choose if you want an image video or slideshow and upload the suitable media file.

The last option is the page and text option where you first have to choose the page you want to advertise and then enter the text such as headline that you would like to see on your page. Make sure your headline is more assertive where it is calling out to the audience. Or it’s something that makes them feel like there is a need for it thus creating a demand.  There is also an option called ‘call out action,’ where you can choose an action such as sign up now, order now, or learn more, to go with your advert.

Reach out – In case you need a good engagement or activity on your page, then you’d probably need a better reach to the audience. That’s why we have to increase reach as an objective that you could choose, it maximizes the audience that your advertisement would reach out to on a daily basis.  It also helps you set the minimum number of days before the same person again sees your ad through frequency control.  This option you would find in the advert set options under budget and schedule.

Click or more advanced options and you get a sub-category called optimization delivery. Under this, you have two options for ‘reach’ which is the one recommended and impressions. Recommended reach will give you a maximum reach out. Impressions show your ad to the audience as much as possible in a day, but the same person may see it several times in a day.  Below that we have an option to set the frequency, enter the number that you’d like.

For business leads- In case you run a business page, where you want a good engagement, then choosing ‘collect leads for your businesses would be a good option. The added setting in this is that under the adverts option you have something called the lead form. This is a form which you can create for people who might be interested in your business.

Every time someone wants to engage in your business then they would have to fill in this form that you have created after which it’ll take them to your page or website.  You can track the people filling up the leads forms with a tool called ‘Pixels’. This I will explain a little later.  In case you want to view the forms you have created then you can go to the option of form library under settings in the drop down menu next to your account name.

Conversions- For people who want immediate results and profits, choose the conversions objective. This works for people who have a website and would like to move their audience from Facebook to their website. The added option of ‘conversion’ comes under the advert set option. Under conversions, you have an option of creating a pixel. In case you are new and haven’t created one before you can create one now.

Pixels are a tool that lets you know when people are taking an action, such as signing up, or reading content. You click on the option to create a pixel, once you do this you get the base code that Facebook provides for you. What you can also do is choose an event that you’d want to use pixels for. Like, if you want to track the people signing up, or purchasing or viewing content.

There are nine standard events that it provides for you. If you want to create a new event, then there is a basic coding which you’ll be required to do.  Now once you pick an event, like ‘leads’ as I mentioned earlier, this would show you the number of people filling up your lead form. Once you pick an event you’ll get a code for that particular event.

What you have to after this is that, you have to go to your website and paste the basic code that you got first along with the event code in the URL of your website, between the head of your website. This will thus help track the activity which you see later.

Claim offers- In case you run an e-commerce store and you’re giving away offers then choose the ‘get people to claim your offer’ objective. This adds three new settings, first being the offer sub-category under advert sets. Once you click on this, after choosing the page you want to create an offer for you click on create an offer which takes you to a form kind of page where you can enter the details that is needed to advertise your offer.

You can add the discount percentage, the headline for your offer. You can also add the URL link of your page in case your offer is valid only offline.  There are provisions to add a promo code as well. In the advanced options, you also have an option to enter ‘terms and conditions’ if you feel it’s needed. This can also use pixels as a tool ad it’ll help track the number of people claiming these offers.

The conversions option is here as well which helps you get an audience for your website and if you’ve already created a pixel you’ll have to verify the pixel by entering the base code provided by Facebook.  Under the advert sets option, instead of image you have something called creative, which is almost the same as images but it gives you a broader option or idea of your advertisement. At the end of all of it remember to click on the place order option to complete the process.

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