Effective Email Marketing Strategies
Email marketing has been around since the birth of the internet. As the web became more and more sophisticated, so too did the software used to send and receive messages. Email has overtaken the traditional mail delivery routes and is a preferable means of communication for obvious reasons. It’s fast, it’s reliable and it’s cost effective.
10. Read and research widely
With an estimated potential 4.9 billion email accounts expected to be up by 2017, smart marketers are looking for ways to maximize their budgets so that they can focus on effective email marketing strategies. Read magazines and follow bloggers who discuss email marketing strategies. If you want to stay ahead in this game then you need to stay in the know about the leading industry developments.
9. Customize your emails to be read easily on mobile devices
48% of all emails are opened on email devices according to login radius. A rough translation is that 4 out of every 10 people read their emails from their phones. If your emails are not mobile device friendly then it’s time to do something about it.
8. Invest in paid email campaigns
If you don’t have time to be carrying out email campaigns by yourself, one really clever way to multitask and still be efficient is to simply pay for your campaigns. It saves you time and the accompanying headache!
7. Dig into your social data
Your social data can be a rich resource when it comes to showing you how your clients engage with you online, their likes and dislikes. Take some time and study your social data and see what trends you can spot. All this sounds tedious but trust us; in the long run, it will pay off.
6. Automate, automate, and automate some more!
We cannot overemphasize this enough. Automation is the life of any online business. Look for ways to automate your email campaigns. A great way of doing this is to use email campaign platforms like AWeber, GetResponse and the ever popular HubSpot. There is a reason these three are among the most preferred. If you are looking for effective email marketing strategies this is simply one of the best strategies around.
5. Personalize your campaigns
Nothing is worse than an impersonal email. Such emails are quickly sent to the trash folder by most people or simply ignored. If you don’t want this to be you, aim to personalize your campaigns whenever you can.
4. Don’t forget to integrate social media plugins
Part and parcel of sending emails are to keep in touch with your audience as well as it is a bid to try and grow your list. Growing your list can happen in one of two ways. One, either other people forward your emails to others or secondly they simply click on your social media plugins which allow them to either like your page or follow you on your social media platform (s). This can have a ripple effect in that when others see the pages their friends have liked, they may also end up liking your page too.
3. Be creative and remain relevant
One of the worst things that can ever happen to a company’s email marketing strategies is for them to become boring and obvious. You need to keep things relevant and exciting for people to keep coming back for more.
2. Outsource if you have to
We all know how busy and hectic life can get, especially in the day-to-day life of small companies. This is why when things become a bit overwhelming you can consider outsourcing your email marketing campaigns. Find help on sites like Freelancer and Upwork.
1. Make sure you don’t end up in the Spam folder
Different countries have different spamming laws. If you live in the US, then you need to be wary of the new federal CAN-SPAM legislation. Read up on the new rules to avoid a potential $16,000 fine!
We hope these smart effective email marketing strategies have given you several ideas to implement in your next campaign![adinserter name=”Inside Post”]