Video marketing Strategies
In this day and age of the Internet, if you are going to be running an online business then you need to be at the forefront of all the leading marketing plans. The beauty about the internet is that you don’t have to use a lot of money for your marketing. Even companies with small budgets can find effective and efficient marketing options.
Today, one of the most popular forms of marketing is video marketing. However before you go ahead and begin doing video marketing campaigns, you need to learn a few video marketing strategies to help keep you ahead of your competition.
Pre-planning is important
Every film has a script. Every drama or series has a storyline. So too must your video. Your video must tell a story. After watching your video, people should know what you are promoting and selling and exactly how they can buy it. Effective marketing will make people think that they need to buy whatever it is you are advertising. Put contact details that ensure that people can buy instantly if moved to. Plan your video carefully before proceeding to have it created.
Quality and Efficiency are Key
Simply because almost everyone is doing it does not mean they are doing it correctly or efficiently. Online video marketing is not an exact science but there are principles that if you employ in your videos will surely bring results, and two of these principles are quality and efficiency. If you are going to be promoting a video every week, you need to make sure that you make that video clear, precise, captivating and interesting. Remember that you are fighting for people’s attention online. Human beings now have an attention span of 8 seconds, so the first few seconds of your video are crucial. Keep it short and make it of high quality, in essence, make it efficient.
Create a product that appeals to the masses
While you cannot create a video that everyone will like, try though to create a video that will resonate with the majority of people. This is of course unless you are marketing a product that appeals only to a certain niche area. As a rule of thumb, though, your adverts will need to appeal to a wide group of people as you never know who is watching your video. If you make your video too narrow whatever you are selling might not appeal to those who feel left out.
Do not forget to post on every social media platform you can think of
This one is key. Don’t just post on Facebook and Twitter and think your job is done. Think of every social media platform out there. Important platforms many people overlook are in China. Facebook and Google are banned in China. However China is one of the fastest growing internet using countries so you cannot afford to not have your products being marketed on Chinese social media platforms like Weibo, Wechat, and Tencent. Get yourself listed on every social media platform you can think of to increase your brand visibility.[adinserter name=”Inside Post”]